In today’s fast-paced business world, making a lasting impression on potential clients is essential for
success It has been found that NFC business cards have a click-through rate of 33%, compared to just
6% for traditional business cards.

NFC (Near Field Communication) is a technology that allows two devices to communicate wirelessly
when they are in close proximity to each other. This technology has revolutionized the way we
exchange information, and it has opened up new possibilities for sales and marketing professionals
and has maximized the sales and marketing potential to create a lasting impact on their clients.

First and foremost, it is important to understand why NFC business cards are so effective. Traditional
business cards are static and do not offer much beyond the basic contact information of the person
handing them out. In contrast, NFC business cards can be programmed to contain a wide range of
information, including links to websites, social media profiles, and product catalogs. This added
functionality allows sales and marketing professionals to provide potential clients with a more
comprehensive introduction to their brand, product, or service.

So, how can businesses make the most of this technology? Here are some tips:

Create an interactive experience: One of the most significant advantages of NFC technology is its
ability to create an interactive experience. Businesses can program their NFC business cards to link
to videos, animations, and other multimedia content that provides potential clients with a more
immersive and engaging experience. This not only helps to grab their attention but also leaves a
strong impression.

Use analytics to track engagement: NFC business cards can also provide valuable data on how
potential clients interact with your brand. By using analytics tools, businesses can track which links
are being clicked, how long people are spending on each page, and other metrics. This data can be
used to refine and improve your sales and marketing strategy.

Make it easy to share: One of the biggest advantages of traditional business cards is their ease of use
– they can be quickly handed out and shared with others. The same should be true for NFC business
cards. To maximize their potential, businesses should make it as easy as possible for potential clients
to share their cards with others. This can be done by just tapping the card on the receiver’s phone
and the complete profile will be instantly shared. This allows your receiver to remember and save
your information instantly that is otherwise lost by paper business cards.

Personalize the experience: Personalization is key in modern marketing, and NFC technology
provides an opportunity to create a highly personalized experience for potential clients. By providing
all details at once and communicating with the visual experiences allows the sales team to explain
their product better and the stylish card designs speak a strong branding of your business.

Include a call to action: Finally, it is important to include a clear call to action on your NFC business
card. The get in touch feature in itappit cards allow the customers to send and share their
information with you in real-time. They can put in their details like name, number, and message that
will directly land to your personal email .

The numbers acknowledge how the use of NFC business cards has boosted business and helped
sales professionals to communicate their brand with the client more easily.

• According to a study by the International Card Manufacturers Association, NFC-enabled cards have a
  retention rate of 85%, compared to just 52% for traditional business cards.
• In a survey of over 1,000 business professionals, 87% said they would be more likely to do business
  with someone who used an NFC business card.
• The global NFC market is expected to grow from $4.8 billion in 2020 to $47.4 billion by 2027,
  demonstrating the increasing popularity and potential of this technology.

In conclusion, NFC business cards are a powerful tool for sales and marketing professionals. In this
technology-driven world, it is extremely important to equip your business with technical and smart
tools so that they can ace up their skills and also represents a strong brand presence.